Program Sunday July 9

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09.00 am | Grand Opening: Plastic Soup Fashion

We all know there’s a huge ‘plastic soup’ in our oceans. But did you know that the fashion industry is a big contributor to the huge amount of plastic in our seven seas? In an inspiring opening speech the role of the fashion industry is discussed.

Speaker: Jacqueline Cramer, chairman of Plastic Soup Foundation, and Maria Westerbos, found of Plastic Soup Foundation


10.00 am | Book Launch: Slave to Fashion

Safia Minney, founder and CEO of pioneering sustainable and fair trade fashion label People Tree, has recently released her book Slave to Fashion. She will give a presentation on her newest publication that raises awareness of modern slavery in the fashion industry.

Speaker: Safia Minney, People Tree


11.00 am | Seminar: Showrooming vs. webrooming

As an offline retailer, you don’t want visitors to try on a sweater in your store for them to subsequently buy it elsewhere online. But the same goes for online retailers: you don’t want your web shop visitors to endlessly scroll your pages for them to try and buy their favorite item in someone else’s store. How do you hold on to your clients and turn potential buyers into actual ones?

Speaker: Jasper de Vreugt, Channel & Alliances Manager EMEA at BloomReach


11.00 am | Expedition: Shopping with your senses

People make decisions using all their senses. Even when they are shopping for clothes! Neuropsychologist Wenda Kielstra takes you on an expedition in the Soul Salon to show you how ‘science of the senses’ can help you guide your customers.

Speaker: Wenda Kielstra, Consumatics


12.30 pm | Meet the start-ups

Innovative start-ups pitch their unique business story. A selection of leading retailers will discuss these new initiatives and give valuable feedback. Come and check out the newest business ideas!

Speakers: Remade Industry, Loop.alife and Green Bomb


02.00 pm | Expedition: Shopping with your senses

People make decisions using all their senses. Even when they are shopping for clothes! Neuropsychologist Wenda Kielstra takes you on an expedition in the Soul Salon to show you how ‘science of the senses’ can help you guide your customers.

Speaker: Wenda Kielstra, Consumatics


02.00 pm | Training: How to inspire customers for sustainable fashion

In a rapidly changing field, how do you prepare your staff for the future? The future customer experience is one based on storytelling. In this workshop you get an insight in what your staff can bring to the table when it comes to the future shopping experience! Includes a presentation and salon expedition.

Speakers:

  • Alan Lentz, Inspirator and Sustainability Advisor at Duurzaam Unlimited
  • Bert van Son, Owner Mud Jeans international
  • Roosmarie Ruigrok, Owner Clean&Unique


03.30 pm | Trendwatching: Innovation & future trends

Trendwatcher Truus Dokter from it fits – trend forecasting shares her ideas on different stores concepts and the future of fashion. From offline interior to digital fitting rooms – all of the newest trends will be discussed!

Speaker: Truus Dokter, it fits – trend forecasting


04.30 pm | Award ceremony Dutch Retail Experience Awards

Who will win this year’s Dutch Retail Experience Awards? These national retail awards are aimed at fashion stores that offer an authentic and sustainable shopping experience. The categories are:

  • Best Customer Experience Award
  • Retail Excellence Award
  • Most Innovative Store Award
  • Online Experience Award
  • European Retail Experience Awards

Be there and get inspired!


05.30 pm | Sustainable BBQ (with DJ)

End the day with a tasty sustainable BBQ and some good tunes!

 

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