Program Monday July 10

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09.00 am | Inspirational talk: Head buyers’ insights

Sustainability is everywhere you go! Why do you need to change the way of green-thinking and how do you do this?

Speaker: Nienke Steen, Senior Consultant Corporate Responsibility of Modint


10.00 am | Salon Safari: How to be unique in sustainable fashion?

Ellen Mensink will explain what sustainable fashion is and what are important trends in the field. She will walk you through different stores and brands to give you a good impression on sustainability, how your store can represent sustainability in the right way and how sustainability can be both beautiful and qualitative, and with true care for our planet.

Speaker: Ellen Mensink, Loop.alife


11.00 am | Inspirational Talk: What are Soul Stores and why do we need them?

Every person has their own soul story. What is yours? Why do you need it? And how does it define your store or brand? Talita Kalloe – founder of soulstores.com and copywriter  – will share her definition of a soul store. In her presentation she will share a fine selection of soul stores and give tips on how your store or brand can represent your soul story in an authentic and effective way.

Speaker: Talita Kalloe, SoulStores.com


11.00 am | Expedition: Shopping with your senses

People make decisions using all their senses. Even when they are shopping for clothes! Neuropsychologist Wenda Kielstra takes you on an expedition in the Soul Salon to show you how ‘science of the senses’ can help you guide your customers.

Speaker: Thomas Vedder, Consumatics


12.00 pm | Trendwatching: Innovation & future trends

Trendwatcher Truus Dokter from it fits – trend forecasting shares her ideas on different stores concepts and the future of fashion. From offline interior to digital fitting rooms – all of the newest trends will be discussed!

Speaker: Truus Dokter, it fits – trend forecasting


02.00 pm | Expedition: Shopping with your senses

People make decisions using all their senses. Even when they are shopping for clothes! Neuropsychologist Wenda Kielstra takes you on an expedition in the Soul Salon to show you how ‘science of the senses’ can help you guide your customers.

Speaker: Thomas Vedder, Consumatics


02.00 pm | Meet the start-ups

Follow up by, innovative start-ups who pitch their unique business story. A selection of leading retailers will discuss these new initiatives and give valuable feedback. Check out the newest business ideas!

Speakers: Antipode, Komodo Shoes and LookBook Heaven


04.00 pm | Seminar: Sales pitches with impact

Learn how to turn around the way you think about sales. Future sales is about to change. Do you know what the effect is of your employees on the customer? What can we give away? Personal attention is key, even in an online setting! Carlo van den Berg dares you to look closely to your sales and customer experience.

Speaker: Carlo van den Berg, Commercial Director of Mystery Review

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