PRESS RELEASE: Program launched for innovative fashion fair Soul Salon

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Future fashion trends in a surprising program that goes beyond collections only.


Amsterdam, June 13, 2017 – The program for the new Soul Salon fashion fair is released. On Sunday July 9 and Monday July 10, the fair will present an inspiration of future fashion, digital trends, retail innovations and more. Besides collections by the most progressive fashion brands, there will be refreshing events and inspiring speakers.


Up to now we only knew the new Soul Salon trade show would be different from existing fashion fairs with progressive labels that stand for innovation and sustainability, supplemented with seminars, workshops, shows and experiences. Starting now the full program for July 9 and 10 can be found on the website. It forms a striking array of events, among which the neuromarketing-based expedition Shopping with your Senses, in which a neuropsychologist shows retailers how they can respond to the customer’s senses.


Special guests

Safia Minney, founder of the award-winning sustainable brand People Tree, presents her newest book Slave to Fashion. Minney is one of the world’s leading figures in social entrepreneurship and is, among other things, known for the documentary The True Cost and the World Fair Trade Day. Next to Minney, trend watcher Truus Dokter is one of the inspiring speakers that make their appearance.


Not just fashion

Besides the fashion-focused events, the program offers an additional array of original activities. Founder Cécile Scheele: “We offer unique breakfast and lunch sessions with 3D-printed meals. Also, the staff training Staff of the Future, in which retailers and their staff gain insight into future sales, is a real eye-opener.” In addition, the program brings a pitch competition. At Meet The Start-Up retailers can check out start-ups who present their fashion innovation to professionals. Start-up partner MSL Fashion Forward will bring three different start-ups on both days.


Represented labels

After all this, you would almost forget the fashion fair also represents special fashion brands. Brands are still being added to the list. However, the Soul Salon offers a preview of the labels on their Facebook page. All in all, the fair will present about 60 innovative brands.


About Soul Salon

The first edition of the international fashion fair Soul Salon will take place on July 9 and 10, 2017. The fair focuses on future trends and offers retailers inspiration for all developments in the fashion and retail. The event will take place twice a year and will be held at the same time as the Modefabriek trade show and the Amsterdam Fashion Week. Soul Salon is realized by ‘Powering Sustainable Fashion’, an umbrella organization that is initiator and owner of the Dutch Sustainable Fashion Week and the Dutch Retail Experience Awards, the online platform, Goodbrandz fashion agency and MSL Fashion Forward consultancy.


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