PRESS RELEASE: Introduction Soul Salon

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Soul Salon will introduce its first exhibition show at 8-10 July 2017 in Amsterdam


Amsterdam, 24 april 2017: The fashion fair landscape in Amsterdam will see a boost for the upcoming fashion week, since a new trade show will enter the scene. From 8-10 July, the first edition of the international tradeshow Soul Salon will take place. This fair specifically focuses on ‘FUTURE TRENDS’, and provides retailers with a wealth of knowledge and inspiration about all developments in which the fashion and retail market is subject to.


There has been a lot of developments in the fashion scene and in the retail landscape over the recent years. Technological innovations, sustainability, online vs. offline, unique instore experience, retailtainment, are all developments today’s fashion retailers face and challenge. Soul Salon is an inspiration for all these facets and more. An independent fashion trade show that takes place twice a year during the Amsterdam Fashion Week.


It represents the most progressive contemporary fashion brands. Brands operating from innovation and sustainability, allowing the retailers to mix with their current brands, creating their own identity. In addition to new, contemporary niche brands, we also provide insight into innovative retail solutions that make retailers ‘future proof’. In short, a true source of inspiration for today’s retailers.


The exhibition takes place at the Westergasfabriek, and is freely accessible to retailers and other fashion professionals. We offer seminars, exhibitions, workshops, shows and food & live music. International speakers – from  various disciplines of the fashion industry – will share their experiences, innovations and craftsmanship here.


The purpose of Soul Salon is to bring brands, producers, designers, buyers and press together to share the passion for innovative entrepreneurship and working together for a sustainable future.


Soul Salon is organized by the umbrella organization ‘Powering Sustainable Fashion’, which is the initiator and owner of the Dutch Sustainable Fashion Week, the webplatform, the Dutch Retail Experience Awards, the Fashion agency Goodbrandz and the MSL Fashion Forward consultancy.


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