An overview of press releases can be found below.

Media coverage by third parties such as trade media can be found here.



Review of Soul Salon’s second edition

Amsterdam, January 31, 2018 -Soul Salon has experienced substantial growth with the number of exhibitors and visitors nearly doubled compared to its inaugural edition July last year. This time, 95 brands presented their FW18 collection at the fair. Over 2,000 retailers visited the Soul Salon for ‘a look at future trends’.

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Future retail inspiration at Soul Salon

Amsterdam, January 12, 2018 -The Fashion Technology Lab explores the field of virtual design, the possibilities in which technology can be incorporated into clothing and how technology can be used in fashion retail. This is done in 3 themes: zero-waste fashion, future fabric and retail technology.

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Iconic venue the Gashouder will be transformed as capital of ‘forward fashion’

Amsterdam, December 18, 2017 – Soul Salon’s second edition will again take place at the Westergasfabriek only this time the entire trade fair will be held at the iconic venue the Gashouder.

For an impression of this venue click here and more information about all the sustainability initiatives of the Westergasfabriek can be found here.

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Shuttle service between Soul Salon and Modefabriek by EC-Rent

Amsterdam, November 29, 2017 – We are proud to inform you that we have partnered up with EC-rent. This car rental company will provide the shuttle service from the Modefrabriek to Soul Salon in beautiful Tesla’s.

Do you want to know more about EC-Rent? Click here for more information.



Soul Salon announces its second edition

Amsterdam, 31 October 2017 – What started as a warmly welcomed initiative is rapidly turning into an established and leading event: Soul Salon announces its second edition with a significantly larger number of brands, booths, visitors, square meters and concepts all in the context of forward fashion and future trends in fashion retail.

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28-06-2017, PRESS RELEASE

Safia Minney at Soul Salon trade show for ‘Slave to Fashion’ book launch


Amsterdam, June 28, 2017 – Safia Minney, founder and CEO of sustainable fashion label People Tree, will visit the Netherlands. On Sunday April 9 she launches her new book Slave to Fashion at the Soul Salon fashion fair in the Amsterdam ‘Westergasfabriek’. In her book she shines a light on modern slavery in the fashion industry […]

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13-06-2017, PRESS RELEASE

Program launch innovative fashion fair Soul Salon


Amsterdam, June 13, 2017 – The program for the new Soul Salon fashion trade fair is released. On Sunday July 9 and Monday July 10, the fair presents an inspiring mix of future fashion, digital trends, retail innovations and more. Next to collections by progressive fashion brands, original events will take place and high-profile guests make their appearance […]

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24-04-2017, PRESS RELEASE

Soul Salon introduces first trade fair 8-10 July 2017 in Amsterdam


Amsterdam, April 24, 2017 – From 8-10 July the first edition of the international fashion trade fair Soul Salon takes place. This fair focuses specifically on ‘FUTURE TRENDS’, and provides retailers with a wealth of knowledge and inspiration about all the developments in which the fashion / retail market is subject […]

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Amsterdam, April 1, 2017 – Three months to go and we have already leased one third of our exhibition space to the most innovative, inspirational fashion brands. And we are still going strong.

We are proud of the huge amount of enthusiastic responses. Thank you!


Amsterdam, March 1, 2017 – Soul Salon hired a new Commercial Director, Liselotte van Hasselt. In the past years she gained a lot of experience in event management and marketing. She will be an important asset to launch our first edition at an absolute top level.