Booth: Concept store

SWOP (Save World’s Original Properties) is a point-of-sale concept that helps retailers to give textiles a second chance. This is another step in transforming the fashion industry into a sustainable circular economy. Customers can hand in their old clothing and shoes at a SWOP-box, which will be going to charity or will be used for recycling.

This beautiful initiative was established by René Broeders in 2016. As a fashion retailer, he always has been very much aware of the struggle for retailers to find ways to be more sustainable. Therefore he wanted to introduce a tool which helps with integrating sustainability in the fashion business.

SWOP makes it easy for consumers to change their consumption pattern. Retailers who join SWOP attract new customers, strengthen their bond with existing ones and improve their brand loyalty and their sustainable activity.

Visit MYSWOP for more information